Miller beer to be first to use (Cold Can) Technology
....The beer can is in for a technology makeover that will shake-up the beverage industry, and it’s being brought to you by a company called Tempra Technology, which has ambitious plans for their cold can technology.
....The specially modified cans use proprietary engineering to create a temperature drop that will reduce the I.C. Can contents by a minimum of 30° Fahrenheit in just three minutes. When activated, the all natural desiccant contained within a vacuum draws the heat from the beverage through the evaporator into an insulated heat-sink container. It is this patented vacuum-power which lowers the temperature so dramatically and quickly, leaving the beverage inside cold.
....The I.C. Technology is 100% safe non-toxic and environmentally benign, because the whole process is the driven by the simple physics of water evaporation.
....The average American drinks 22 Gallons of beer annually, and even though this product would demand a large price premium over a traditional can, the convenience factor and bragging rights would make this a must have item. Camping and fishing will drive
the initial sales, and as volumes increase more and
more uses will be found.
....Expect the first cans to show up on store shelves
in mid-2007
April 20, 06
“ This product would be a huge boost in publicity for Miller in the crowded low alcohol beverage segment.”